Journey Atlas
Customer journey reporting for apps: event contracts, identity, path grammar, drop-off diagnosis, and a reporting cadence your stakeholders will keep. This is the only programme with a full public syllabus.
Desks you can actually finish while shipping.
One flagship, three short intensives, and a cohort lab. All of them assume you already have an app with users. None of them is a general “intro to analytics” survey course.
Event Taxonomy Atelier
Rebuild naming, identity keys, and ownership before a release freeze. You leave with a signed dictionary, not a new dashboard. Live critique of one existing schema.
Retention Signal Lab
Return visits, silent churn, pause states, and which engagement metrics to retire. Built for subscription and repeat-use apps, not one-off download campaigns.
Funnel Cartography
Draw conversion without pretending every user walks a straight line. Loops, retries, and family-shared devices are part of the map, especially for Thai checkout flows.
Cohort Observatory
A compact desk on window choice, exposure bias, and how subscription apps misread week-one cohorts. Offered when we have a guest reader from research ops. Not scheduled every quarter.
How to choose
If your paths are nonsense because names are nonsense, start with the Atelier. If names are stable and leadership still sees a single funnel, take Journey Atlas. Fees are listed on the fees page and are informational only.